The Influence of Barbara Kruger’s Iconic Typeface

When I first saw Barbara Kruger’s artwork at The Broad Museum in LA, I can’t help but notice its similarities to the Supreme logo, and many more that use some variation of the bold oblique typeface.


As we’ve discussed in some earlier posts, many companies are shifting to this type of round, modern typeface. Aside from our discussion on modernization, one interesting perspective is the influence of traditional art on commercial product design. Case in point, Kruger’s work inspired the Supreme logo despite different meanings embedded in the work and the brand respectively.

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