1. Be Unusually Curious.
2. Watch As Well As Listen.
3. Suspend Judgment & Assumptions.
4. Record Quotes Verbatim.
5. Pay Attention to Stories.
6. Listen for When Words Fail.
7. Note Surprises.
8. Look for Patterns and Relationships.
9. Stay Longer than You Think.
10. Debrief and Discuss.
(Sarah Rottenberg, Penn IPD program)
Consider the output of (graphic) design as the means to enhance social relationships.