BCG Logo Change

jenniemchenLeave a comment

Last fall, Boston Consulting Group updated their logo and brand identity. Switching from a serif font to a more rounded, sans serif one and dropping ‘the’ from their name, BCG is signaling their ability to innovate in a increasingly technological landscape. However, their new logo oddly already appears dated and removes the reminder of the tradition and ethos of the company that the old logo held. This was one of the more drastic brand identity shifts I’ve seen within a corporate industry, so I thought it was pretty interesting choice.

boston_consulting_group_logo_before_after

More images of the old and new branding can be seen here.

Creating Lasting Signs of Danger

staradiamondLeave a comment

Image result for biohazard sign

This video, called Why Danger Symbols Can’t Last Forever, describes the process used to design common warning signs that will need to last for centuries or more (in radioactive areas, for example). However, the meaning of these symbols can change over time as associations develop between them and more lighthearted ideas, such as the association of a skull and crossbones with pirate treasure. Therefore, designers came up with alternative ways of warning against danger, such as spikes to create a threatening environment surrounding the radioactive area, visual depictions of what will happen if a person enters, or organizations specifically tasked with passing down knowledge.