Practicum2019

https://docs.google.com/presentation/d/1pPKzSSDYoLfVmKWqEf4ErM4kaZqbxPnt3epJV_I9r2Y/edit?usp=sharing

Rebel Ventures: Point-of-Sale Signage (3 weeks) Mar 21–Apr 11

Rebel Ventures is a non-profit corporation that develops and sells healthy and affordable products for Philadelphia communities. Rebel Crumbles is a crumble cake offered in the public schools. This project is part of the company’s growth into the retail food market.

Jarrett Stein will visit on Thursday, March 21 at 130 to introduce the project. He asked that we review these materials before his visit.

WHYY Friday Arts video

Video ads for kids:

Rebel crew handbook:
https://docs.google.com/document/d/17aFmXBCwvxV-fIDNlylEej6xrzWVKPVkWJ8qDcCN0UY/edit

For Tuesday March 26:

Thomas Hirschhorn, Gramsci Monument

Omit Unimportant, dieter rams

I looked at magazines at Avril 50, and this one caught my eye. Initially, the matte, illustrative cover called me to pick it up, and inside I really liked the simple, spacious, colorful designs. I also enjoyed the illustrations in the magazine that all felt cohesive in style and relevant to the articles. Overall, I think this magazine was successful in creating a cohesive design throughout the variety of media it presented.

When I walked into Avril 50, the first thing that captured my attention on the art catalogue section was the newest issue of X-Tra. The blocky color combo popped among many of the other magazines. The magazine itself is mostly about reviews of recent artwork and artist projects made for X-Tra. Though not necessarily related to design, the articles go in depth into the process and concepts behind the art works that I thought are relevant in design as well.

The specs for the various digital signage options are below:

Penn Libraries signs: Size: 1252px x 939px (4:3 aspect ratio), File formats: Multiple .jpg, .pdf, .pptx, .png, .gif, .tif, Installation: Uploaded through virtual desktop and onto computers running Four Winds Interactive sign player (full info:https://guides.library.upenn.edu/digital-signage/tools-resources)

 

Penn Museum signs:  (will send ASAP. Trying to find someone who knows since the person who knew them best is out on paternity leave…)

 

Campus-wide Penn Video Network Bulletin Boards: Size: 1024×768 px, Resolution: 72 or greater, Color mode: RGB (best for TV reception) or Black-and-white
Orientation: Horizontal (vertically-oriented graphics will have to be re-formatted for proper viewing)  (fuller info: http://www.upenn.edu/video/vbb.html)

After browsing the selection at Avril 50, I decided to take a picture of this volume about design called Soffa. The pastel pinks on the lettering pop against the black. The inner pages contained many dark backgrounds next to light backgrounds, providing a pleasing contrast. I also enjoyed the wide margins, as well as the thoughtful font sizes.

 

Option 1: cream orange #f7b492 and white

Option 2: light blue #bbe4ea and white

 

Environmental:

1). Come up with 2-3 color palettes

2). More iconography to extend to both sides of the wall

3). A more simplified floor design, whether with just the circle, a circle with textile graphics incorporated, or textile on the floor.

4). Text on the glass

 

Digital

1). Finalize a couple version of the “NYTimes” with maybe above color palette

2). Make a “NYTimes” version with the icons

3). A series of 3 break apart (e.g. Egyptian archaeological) animation

4). DO’s and DON’Ts for Instagram phototaking

 

Print

1). Create .psd template for Off the Shelf

2). Create .psd template for generalized event

3). Optional: Brochures and other marketing materials

Museum Library staff have access to a laser color printer that can handle letter- and legal-size paper.

“Those responsible for designing for the Penn Libraries use InDesign, but my intern and I find building stuff from scratch in InDesign difficult (Lynda.com training just not enough for the occasional user). Instead, we use Canva to compose and manipulate elements, then put in Illustrator in order to integrate the Penn Libs preferred font and add the logo.

“We also use Word for some materials that are wordy and do not require many design elements.

“Penn Libraries has recently changed the ways in which librarians can submit content for the digital media screens in Van Pelt using PowerPoint slides.”