Author: heesooko

I am a persevering cockroach.

I don’t mind staying in the shadows away from all the action. In fact, that is how I learn best – through continuous observation of my surroundings, passively absorbing peoples’ behaviorisms and understanding their thought processes. In doing so, I am able to be perceptive of the individual feelings and emotions of the people around me. I am fascinated by the human mind – how people can perceive, compute, and store identical sets of data and yet formulate polar opposite conclusions and opinions. However, I welcome this discourse as I believe this is the only way humans can truly progress.

I persevere when faced with hardship. Similar to how a cockroach always seems to find its way back to that banana peel in the trash bin against all odds, I am resilient. I am driven by this same hunger – a hunger for intellectual exploration, a hunger for creative freedom, and a hunger for happiness.

Fun & Colorful: illustrative typography combined with realistic photos of the product

Illustrative: more general illustrations promoting healthy eating

Series: an example of a mental health awareness campaign – perhaps a similar thing can be done with facts about food sourcing/ production

I was thinking about the logo re-design – and I feel like there are a lot of ways we can give off a similar playful and illustrative look that Rebel Ventures is going for in a more easily recognizable way. Here are a few I found that I liked!

Karl Lagerfeld, German designer and creative director of Chanel and Fendi, passed away this morning in Paris, following a short illness, at 85. Despite his controversial presence in the industry, there’s no denying that he was an icon in both fashion design and business. Lagerfeld was best known for his work with Chanel, starting his career with the brand nearly 40 years ago, just a decade after the passing of Coco Chanel. Lagerfeld worked tirelessly, pushing designs for Chanel, Fendi, and his own label, right up until his death. As I sit here in sweatpants, an iconic quote by Karl Lagerfeld comes to mind: “sweatpants are a sign of defeat.” Maybe I should re-evaluate my fashion choices.

Rest in Peace Karl Lagerfeld.

Over the past couple of years, consumers have started to notice a pattern of rebranding for some of the top names in fashion. It seems as though designers are shifting towards a general ‘bold, all-caps, block font’ to represent their newest designs. This got me thinking as to why this might be?

This re-branding pattern goes against my natural assumption that fashion brands would want to do anything in their power to stand out from the ever-growing list of names in fashion. So, why this sudden transition towards uniformity? Burberry, for instance, released its new logo late last year after over 20 years of the old logo that the company’s consumer base had grown to love. 

My guess would be that name brands are trying to broaden its client base by generalizing their logos, hoping to appeal to a younger, more modern audience. This may be one possible reason for the change in marketing direction for many of these companies. I’m curious as to identifying the factors that drive these changes and if it has any real affects on a company’s client base or popularity.

I was surprised to find out some rebranding strategies have actually been met with a lot of controversy from the public. Gap, for instance, returned to their original logo in less than a week of releasing their new one, back in 2010 due to extreme backlash from its loyal consumers. Whereas, it seems as though consumers are more appreciative of rebranding initiatives when there is a story or reason connected to them. For example, Converse was one of the brands that had a more successful branding turnover when they reasoned their logo change as a result of “aiming to speak to each generation’s youth” thus, their marketing must adapt to changing environments.