10 Habits of Great Observers

1. Be Unusually Curious.

2. Watch As Well As Listen.

3. Suspend Judgment & Assumptions.

4. Record Quotes Verbatim.

5. Pay Attention to Stories.

6. Listen for When Words Fail.

7. Note Surprises.

8. Look for Patterns and Relationships.

9. Stay Longer than You Think.

10. Debrief and Discuss.

(Sarah Rottenberg, Penn IPD program)

 

Consider the output of (graphic) design as the means to enhance social relationships.
Dan Michaelson

Farm to City

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Shopping at the farmers’ market is about developing and strengthening communities.

“… [demonstrate that] cooking from scratch, home-cooked meals are good for people, families, communities, the regional economy, the environment, our democracy. ”

Farm to City operates local farmers markets that provide communities with a variety of fresh fruit and vegetables, meat, poultry, eggs and dairy products; their markets also feature foods made from local ingredients prepared by food artisans. This project seeks proposals to increase social engagement and civility by communicating these values through the market culture and environment.

Design Challenge Notes and Readings

Farm to City Comberg Class

Proposed Schedule

Here’s a preliminary schedule for the rest of the semester:

Tuesday, April 2:

  •  Studio for Rebel Ventures
  •  YES project intro – 2p Michael Grant Director of Communications, PennDesign

April 4    Farm to City Intro – Bob Pierson, Director

April 9     Final Rebel (Capacities statements)

April 11   YES prelim

April 16   YES Banner final

April 23    Farm to City prelim design

April 30 or May 7   YES final

April 30 or May 7/13  Farm to City final