Modernist Logos

This is a quick article about Modernist logos, and it has some good photos from the book Logo Modernism, a book similar to the one David brought to class the first time we worked on sketching.

“Modernism describes a practical approach to artistry—art that can not only ornament, but function. Müller is more specific, and offers three defining rules for Modernist logos: (1) That they work well in black and white, “which is something that newer logos don’t always do,” (2) that they be simple enough that anyone could draw them by hand, and (3) that they be based on geometric forms, including letters.”

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