Not pictured: the tagline, “Jump in”
The Deep End was this panel at SXSW that entailed “three days of unfiltered storytelling, live podcasts, musical spotlights, selected food & drinks, and immersive experiences, all designed to ignite your curiosity“.
I love the bold/playfulness with the type and having the E drop throughout the three words but still read clearly. It immediately piqued my interest when I first came across it last year, which aligns with the company mission of igniting curiosity and encouraging exploration, so I’d say this design is a success in my book.
Practicum2019 