FNAR 270 Class Blog
After review with Raquel on Thursday we’ll move to a second phase revising and refining designs and mocking up sample applications. Here are a few free mockup sites:
Free Mockups
https://graphicburger.com/mock-ups/
https://yellowimages.com/all/objects/
https://mrmockup.com/freebies/
https://www.mockupworld.co/
https://design.tutsplus.com/tutorials/search/mockups
https://originalmockups.com/
We should show clear proposals for each of the nine companies.
The goal is to receive feedback that will inform the second presentation
Previous presentations were 1-page per design, 2-3 designs for each, shown in two sizes with proposal for symbol, typography and color. Two copies of the presentation were printed, and one set bound with annotations of feedback.
Post one PDF of the presentation pages on the PCI Branding blog page.
Final Presentation:
After Thursday review we’ll refine and finalize designs and create mockups that visualize some basic applications like stationery, phone apps, web pages, trade show booths, and miscellaneous merchandise (t-shirts, mugs, etc.)
Here’s one of many free Photoshop Mockup sites
We’ll deliver final artwork and specs on PennBox.
To make a preliminary design presentation for the nine PCI products/companies we should compose a standardized system – like this letter page with designs in multiple sizes, examples of logo and typography, and a ‘footer’ with project title and date.
Save everything in its folder – in PCI Projects on Public Course Folder.
Original PCI sketches are in locker 153.
Access the Course Folders – – from pull-down menu: Finder > Go > Connect to Server
Access to the Fine Arts type library is available via the Universal Type Client – login with username and PennDesign password.
In the first project you’ll be conducting research and developing visual identities for a group of emerging companies as part of The Penn UPstart Program. Jamie Sweet, Programming Manager, PCI Ventures will introduce the project at 3pm January 17.
A summary of PCI company descriptions is here. Full descriptions are below:
1 FloBio_Design Brief
2 Hydropore_DesignBrief
3 OsciFlex_Design Brief
4 Perch_Design Brief
5 Pinpoint Therapeutics_Design Brief
6 RightAir_Design Brief
7 TAIRIS_Design Brief
8 Vetigenics_Design Brief
9 Cogwear_Design Brief
Before that we’ll start an exercise that relates designing to gift giving;
* Interview a partner. Go beyond the surface. Listen carefully to what is said and unsaid.
* Design a gift that you feel would recognize them and present to your partner at start of class January 24.
(2016 gift pix, here). (2017 gift pix, here). (2018 gift pix, here)
Readings/video: (for discussion Jan 22)
Brand New Worlds: Corporate Makeovers and Dead Logos, Blauvelt
What is a Designer, Potter
The Gift, Dilnot
And, watch this video that shows an interdisciplinary product design project.
The Deep Dive, IDEO, 1999
Colbert USA Today Branding 1:20
Fisher Fine Arts video
Fisher Fine Arts
Rescufy site
Ghost Robotics video
Mobileoptx site
rebel-ventures-final-presentation
Related articles here:
“At the heart of the courses (at Stanford’s Institute of Design) is developing what David Kelley, one of the school’s founders, calls an empathy muscle.”
Evolution of Gift Giving, Bruck
Practicum-2019-intro
Typographic marks, dc
TypeTalk, dc
Resources:
Helvetica Opening
Brand New
IDEO
Landor
Joe Finocchiaro Design
Hoefler & Co.
Practicum2019 