Welcome to Practicum 2019
In the first project you’ll be conducting research and developing visual identities for a group of emerging companies as part of The Penn UPstart Program. Jamie Sweet, Programming Manager, PCI Ventures will introduce the project at 3pm January 17.
A summary of PCI company descriptions is here. Full descriptions are below:
1 FloBio_Design Brief
3 OsciFlex_Design Brief
4 Perch_Design Brief
5 Pinpoint Therapeutics_Design Brief
6 RightAir_Design Brief
7 TAIRIS_Design Brief
8 Vetigenics_Design Brief
9 Cogwear_Design Brief
Before that we’ll start an exercise that relates designing to gift giving;
* Interview a partner. Go beyond the surface. Listen carefully to what is said and unsaid.
* Design a gift that you feel would recognize them and present to your partner at start of class January 24.
Readings/video: (for discussion Jan 22)
Brand New Worlds: Corporate Makeovers and Dead Logos, Blauvelt
What is a Designer, Potter
The Gift, Dilnot
And, watch this video that shows an interdisciplinary product design project.
The Deep Dive, IDEO, 1999